The beauty of brevity

Knowing when to keep it brief is always in your best interest. You know the type of person I’m talking about; you ask them the time and they give you the history of the wristwatch.

In these days of reducing attention spans, it's vital to understand the importance of the short, simple answer.

If you want to be effective, eliminate the unnecessary.

Sipping is the best way to enjoy an amazing glass of wine. Slugging it out of the bottle in gigantic gulps is like drinking from a fire hose and not a pleasant experience. The recipient gets overwhelmed trying to decipher the message.

If you master the art of brevity, you are much more likely to have "stickiness" - having your comments remembered, re-tweeted, re-posted.

Your audience rarely has the time need or desire to listen to detailed arguments and responses, no matter how insightful. You’ve got them for ten seconds. We’re looking for the “hook” that will get the audience to read or listen or watch the rest of the story on our website. That’s where you’ll be able to get your entire message out to the masses and hopefully get them to use your product, buy your book or follow your Tweets.


See also http://blog.commpro.biz/?p=3440
By Skip Mahaffey, Broadcaster, Media Coach